Good, affordable milk chocolate isn’t very common, but I sure do my best to find it. (It’s hard but important work!) This Marks & Spencer Milk Chocolate With Sicilian Sea Salt bar looked promising, so I promptly bought it, and ate the whole thing for dessert. You know, to ensure that no flavor nuance was missed…
Here’s what I found.
The label reads “milk chocolate with sea salt”. Sounds simple enough.
This is what it looks like out of the wrapper:
Taste & Texture
Regular crackly milk chocolate texture, no surprises there. However, the salt isn’t dissolved, and the granules provide a slight crunch.
The cocoa element is quite prominent as it contains 36% cocoa solids minimum (which is as high as Cadbury Bournville “dark” chocolate!).
It’s sweet, but considerably less than cheap and nasty varieties. The sweetness is also offset in part by the salt.
Serving size: 1/3 bar (33.3 g)
Fat: 12.9 g
Carbohydrate: 15.6 g (14.2 g sugar)
Protein: 2.8 g
Salt: 0.15 g (58 mg sodium)
Marks & Spencer Milk Chocolate With Sicilian Sea Salt Rating: 9/10
As far as mass-produced milk chocolate goes, it doesn’t get much better than this.
Excessive sweetness, inadequate cocoa content, and cheap ingredient substitutions in milk chocolate are pet hates of mine (more on that and how to identify good milk chocolate here). This chocolate avoids those pitfalls.
It actually contains 13% less sugar than Cadbury Dairy Milk, for instance. Now, I have nothing against sugar, but too much is too much.
I absolutely love the salt element. Interestingly, the salt content isn’t especially high, but they manage to achieve a good strength of flavor by leaving it in granules instead of dissolving it in the mix. (To be sure, the salt being from the Sicilian sea is a marketing gimmick, and the same result could have been achieved with regular table salt. But the end result is so good, I’m happy to forgive this nonsense.)
Runner up to this bar, and also extremely good is Marks & Spencer Milk Chocolate, reviewed here.
I can see this bar becoming a standby for when I need a fix of milk chocolate, and don’t fancy spending a fortune on boutique stuff (this bar is £2 per 100 g at Marks and Spencer at the time of writing).
All feedback and questions welcome, I’d love to hear from you—just use the comments box below or send me an email.