Twitter Marketing Tip

Many of us get caught up in the game of following people in the hope of being noticed and followed in return. I’m guilty of it, and honestly I have no idea if it’s even a good, let alone optimal, policy.

Regardless, it’s the course of action I’ve chosen. If you’re in the same boat, you can end up following more people than you can practically keep track of, and some of the utility and joy of Twitter can be lost. That is, you don’t see the posts from the people who most interest you.

Here’s how to take advantage of Twitter as a marketing tool, but also learn and be entertained.

One option is to have multiple accounts—tried that, but it’s clunky as hell. I guess you could also resign yourself to only using Twitter for marketing, but I think there’s so much more to be gained.

The solution I’ve found is to make a list of the people you especially care about, whoever they are. (I follow friends and names in various subjects of personal passion—science, art, politics, etc.) I’ve set this list to private, and it’s the first thing I look at when I visit Twitter.

You get the best of both worlds. You still get to learn from and be entertained by a select few, but also exploit more of a ‘be seen by as many as possible’ angle, too.

Here’s how to do it.

  • Click your profile
  • Click the ‘create New List’ button
  • Name your list
  • Set it to private, or if you don’t mind others seeing it, leave it public
  • Click ‘save list’
  • Add the people you want to see input from

And that’s it. For me doing this brought back the balance to Twitter, once again it’s fun, but also somewhere to try to get exposure.

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